In the Press

Matthew Wetschler MD MPH, Medium
June 15, 2020

“The violence on Black lives and trans lives illustrates the compounding layers of structural violence in our country. “

Jonathan Shieber, TechCrunch
June 18, 2020

“Investors back personalized telehealth service even as government pulls back support.”

Nonna Teper, Built in Colorado
June 19, 2020

As the American medical system works to address the barriers to healthcare that trans-identifying individuals experience, Plume has launched as a custom telehealth service for the growing but underserved trans population.”

Nick Greenhalgh , ColoradoInno
June 25, 2020

“We at Plume believe that healthcare is a right and we hope that there is universal access for every patient.”

Out Front Magazine
June 29, 2020

“With Plume, the barriers truly are lifted, as the app has streamlined the initial stages to a 20-minute questionnaire. Within a couple weeks, folks can have their first video visit with one of the clinicians, and immediately, prescriptions are sent to the pharmacy.“

Spruce Blog
June 29, 2020

“Gender-affirming care is a departure from the outdated ‘one size fits all’ framework of a doctor dictating the same set of hormones and surgery for every trans person seeking medical care.“

Kate Murphy, The News & Observer
July 2, 2020

“Being able to access care through your smartphone, through the safety of your home or wherever is safe for you can be the difference between life and death,” Bryce said. “It can be the difference between living authentically.”

Kate Murphy, The News & Observer
July 3, 2020

“Improving access to health care not only changes lives in the trans community, they say it can also create social change by reducing the stigma that transgender people face.”

Isabella Sherk, The Daily Tar Heel
July 7, 2020

“Plume utilizes a virtual model in order to mitigate circumstances that would prevent a patient from getting the treatment they needed… These circumstances include not being located in close proximity to a clinic that provides these services, and insurance and cost restrictions.”

Soltan Bryce
July 23, 2020, Harvard Business School

“I came to Harvard Business School to find my voice and make a difference. To do this, I knew I had to integrate my personal and professional aspirations. During RC year, I constantly asked myself: what is it that I am uniquely positioned to do? Through the learning, introspection and connection-making that is the heart of the RC curriculum, I found what I was looking for – and it is even better than I expected.”

Nona Tepper, Build in Colorado
August 3, 2020

“Plume has designed every element of its platform with the transgender community top of mind.”

Steven Bertoni, Forbes
August 10, 2020

“About 1.4 million adult Americans are transgender, according to a study by UCLA’s Williams Institute. Each year people spend $5 billion on gender-affirming hormone treatments. Harvard estimates that the market for gender confirmation surgeries is as high as $20 billion.”

Kate Murphy, The News & Observer
July 2, 2020

Plume is the first health technology company dedicated to the trans community, co-founder and CEO Dr. Matthew Wetschler said.

“We provide immediate access to gender-affirming hormone therapy through the convenience of a smartphone,” Wetschler said.

Plume, PR Newswire
September 8, 2020

“Our mission at Plume is to provide quality gender-affirming care in all communities where trans people seek it and this partnership will help us broaden our footprint in new and existing markets”

Halley Bondy, Lifewire
September 11, 2020

Plume, a transgender telehealth service, and Solace, a nonprofit that offers health and legal information for trans folks, partnered their sites this week. Users can make goals and conduct expert-vetted legal and health research through Solace, which now directly refers them to Plume (though users can access both apps directly).

Amanda Schiavo, Employee Benefit Advisor
September 11, 2020

The past year has been filled with milestones for Denver-based Plume, a startup providing a comprehensive suite of medical services for transgender patients. 

September 18, 2020

From the beginning, digital health company Plume was built to ease the barriers to care that transgender patients face. Now, in an effort to find ways to meet more patients where they are, it’s expanding into employee benefits.

Employee Benefit News
September 28, 2020

As the transgender community continues to battle discrimination, employers can be valuable allies by creating a positive environment that promotes diversity and inclusivity in the workforce.

Nasdaq Blog
September 30, 2020

Our goal at Plume is to eliminate these barriers and create a space that provides safe, expert, convenient, and radically affirming care to support folks in their gender journey – and we will continue to be motivated to do this work until that is the case for every trans person.

September 18, 2020

Plume, the first of its kind, is a transgender-focused health technology company, and Solace, a free transgender mobile application available on Android and iOS, have partnered to make gender-affirming hormone therapy (GAHT) more accessible to the transgender community.

Out Front Magazine
October 8 2020

Through the work that Plume introduced to the Colorado LGBTQ community, folks seeking HRT were introduced to a concept that was rarely provided to them: a pleasant experience in a healthcare setting.

Press Kit

Hello there, welcome to our press kit! Before using our brand assets, please take a look at our our guidelines and best practices. We love what we’ve created, so please don’t modify our logo or assets in any way (changing the colors, rotating the icons, moving the icons, adding text). If there’s an illustration, photo or version of our logo you need but don’t see, please reach out to with your request.



Get Started With Plume