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Notice of Privacy Practices

Last updated: November 10, 2025

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

This Notice of Privacy Practices (the “Notice”) describes how the Medical Group, as an affiliated covered entity composed of multiple distinct medical groups including but not limited to Plume Health, P.C., Plume Health of California, P.C., Plume Health of New Jersey, P.A. and other Plume-affiliated medical practices (collectively, “Medical Groups”) and Plume, Inc. (“Plume”) (Plume and Medical Groups, collectively, “we”, “us”, “our”) may use and disclose your protected health information to carry out treatment, payment, or business operations and for other purposes that are permitted or required by law. “Protected Health Information” is information about you, including demographic information, that may identify you and that relates to your past, present or future physical health or condition, treatment or payment for health care services. Capitalized terms used but not defined in this Notice shall have the meanings provided in the Terms of Use.

This Notice also describes your rights to access and control your Protected Health Information.

USES AND DISCLOSURES OF PROTECTED HEALTH INFORMATION:
Your Protected Health Information may be used and disclosed by our health care providers, our staff, and others outside of our office that are involved in your care and treatment for the purpose of providing health care services to you, to support our business operations, to obtain payment for your care, and any other use authorized or required by law.

TREATMENT:
We will use and disclose your Protected Health Information to provide, coordinate, or manage your health care and any related services. This includes the coordination or management of your health care with a third party. For example, your Protected Health Information may be provided to any other health care provider with whom you have an existing treatment relationship to ensure the necessary information is accessible to diagnose or treat you.

PAYMENT:
Your Protected Health Information may be used to bill or obtain payment for your health care services. For example, we may use your PHI in connection with processing payments for services provided to you.

HEALTH CARE OPERATIONS:
We may use or disclose, as needed, your Protected Health Information in order to support our business activities. These activities include, but are not limited to, improving quality of care, providing information about treatment alternatives or other health-related benefits and services, developing or maintaining and supporting computer systems, legal services, and conducting audits and compliance programs, including fraud, waste and abuse investigations. We may de-identify and anonymize your information such that it is no longer considered Protected Health Information or personally identifiable information and as such, will not contain any reference to you. In that instance, we may modify or create derivative works which contain this de-identified and anonymized information and may use that information as may be necessary to enhance the services we are providing. In addition, we may use this de-identified information for non-commercial purposes including but not limited to analytics, research, preparation of case studies and other educational and research-related publication and usage. Under no circumstances will we sell or commercially market your information. We may disclose your Protected Health Information to other companies or individuals, known as “Business Associates”, who provide services to us. For example, we may share your Protected Health Information with other companies that provide billing services to assist with your care. Our Business Associates are required to protect the privacy and security of your Protected Health Information and notify us of any improper disclosure of Protected Health Information.

USES AND DISCLOSURES THAT DO NOT REQUIRE YOUR AUTHORIZATION:
We may use or disclose your Protected Health Information in certain situations without your authorization. These situations include the following uses and disclosures: as required by law; for public health purposes; for health care oversight purposes; for abuse or neglect reporting; pursuant to Food and Drug Administration requirements; in connection with legal proceedings; for law enforcement purposes; to coroners, funeral directors and organ donation agencies; for certain research purposes; for certain criminal activities; for certain military activity and national security purposes; for workers’ compensation reporting; relating to certain inmate reporting; and other required uses and disclosures. Under the law, we must make certain disclosures to you upon your request, and when required by the Secretary of the Department of Health and Human Services to investigate or determine our compliance with the requirements of the Health Insurance Portability and Accountability Act (“HIPAA”). State laws may further restrict these disclosures.

Uses and disclosures that occur incidentally with a use or disclosure described in this Notice are acceptable provided there are reasonable safeguards in place to limit such incidental uses and disclosures.

USES AND DISCLOSURES THAT REQUIRE YOUR AUTHORIZATION:
Uses and disclosures of Protected Health Information for purposes other than those described above (or as otherwise permitted or required by law) will not be made without a written authorization signed by you or your personal representative Once you sign an authorization, you may revoke it at any time by contacting us, unless we have already relied upon it to use or disclose your Protected Health Information. A revocation of authorization must be submitted via the contact information provided at the end of this Notice.

We never share your Protected Health Information in the following cases, unless you give us written permission: for marketing purposes; most uses and disclosures of psychotherapy notes; sale of your Protected Health Information. 

YOUR RIGHTS:
Access to Protected Health Information. You, or your authorized representative, have the right to access and copy your Protected Health Information maintained by us. You may request a copy of your Protected Health Information, in which case we may charge you a reasonable fee for the costs of copying, mailing, or other supplies that are necessary to fulfill your request. If we maintain an electronic health record containing your information, you have the right to request that we send a copy of your Protected Health Information in electronic format to you or a third party that you identify. We may deny access to certain information for specific reasons, for example, if the access requested is reasonably likely to endanger the life or safety or you or another person. If your request for information is denied, you may request that the denial be reviewed by filing a request with our office.

Restrictions on Uses and Disclosures. You have the right to request restrictions on our uses and disclosures of your Protected Health Information. While we will consider all requests for restrictions carefully, we are not required to agree to a requested restriction except for restrictions on uses or disclosures for the purpose of carrying out payment or health care operations, where you have made payment to us “out-of-pocket” and in full. If we do agree to a requested restriction, we restrict disclosure of your Protected Health Information in accordance with the agreed-upon restriction. 

Alternative Confidential Communications. You may request that we communicate with you about your Protected Health Information via a specific means or to an alternative postal mail or email address. Your request must be in writing and must specify the alternative means or location. We will accommodate reasonable requests for confidential communications. We reserve the right to verify your identity to confirm the alternative contact and address information. 

Correct or Update Your Information. If you believe the Protected Health Information we maintain about you contains an error, you may request that we correct or update your information. Your request must be in writing and must explain why the information should be corrected or updated. We may deny your request under certain circumstances and provide a written explanation. 

Accounting of Disclosures. You have the right to receive an accounting of certain disclosures of your Protected Health Information that we have made,, paper or electronic, except for certain disclosures which were pursuant to an authorization, for purposes of treatment, payment, healthcare operations (unless the information is maintained in an electronic health record), or for certain other purposes. The request must be in writing, and the accounting will include disclosures made within the prior six (6) years. The first accounting you request within a twelve (12) month period will be provided free of charge, but you may be charged for the cost of providing additional accountings. We will notify you of the cost involved, and you may choose to withdraw or modify your request at that time. 

Copy of Notice. You have the right to obtain a paper or electronic copy of this Notice upon request.

Choose Someone to Act for You. If you have given someone medical power of attorney or if someone is your legal guardian, that person can exercise your rights and make choices about your Protected Health Information. We will make sure that person has this authority and can act for you before we take any action. 

REVISIONS TO THIS NOTICE:
We reserve the right to revise this Notice and to make the revised Notice effective for Protected Health Information we already have about you as well as any information we receive in the future. You are entitled to a copy of the Notice currently in effect. Any significant changes to this Notice will be posted on the Services. You then have the right to object or withdraw as provided in this Notice.

BREACH OF HEALTH INFORMATION:
We will notify you if a reportable breach of your unsecured Protected Health Information is discovered. Notification will be made to you no later than 60 days from the breach discovery and will include a brief description of how the breach occurred, the Protected Health Information involved and contact information for you to ask questions.

COMPLAINTS:
Complaints about this Notice or how we handle your Protected Health Information should be directed to our HIPAA Privacy Officer. If you are not satisfied with the manner in which a complaint is handled you may submit a formal complaint to the Department of Health and Human Services, Office for Civil Rights by sending a letter to 200 Independence Avenue, S.W., Washington, D.C. 20201, calling 1-877-696-6775, or visiting www.hhs.gov/ocr/privacy/hipaa/complaints/. We will not retaliate against you for filing a complaint.

We must follow the duties and privacy practices described in this Notice. If you have any questions about this Notice, please contact us at (833) 798-0736 or help@getplume.co and ask to speak with our HIPAA Privacy Officer.

This Notice is effective as of November 10, 2025.

In order to provide healthcare services to you and give you medically appropriate care, we are required to get a recent blood pressure reading. You can get your blood pressure read for free at many pharmacies, go to your primary care doctor, or you may purchase a blood pressure cuff online.