Director of Marketing
Scope of Work
As the Director of Marketing, you’ll be working directly with our Head of Growth to refine, expand, and innovate Plume’s consumer facing go-to-market strategy, build the brand, and grow the broader community of members. You will drive the national roll-out of paid, earned, owned, and social channels to the US trans community, and continue to innovate strategies for how to best reach and connect people to our brand. You’ll help us support a culture around experimentation and fast learning, testing a variety of channels, messages, and touchpoints in the customer journey to understand what works best. You’ll help Plume drive towards key acquisition and retention goals, and will partner with important community stakeholders to ensure our message resonates with our audience.
- >5 years of relevant experience
- Experience defining and executing strategy across all parts of the marketing funnel, from awareness to engagement to action
- Prior experience using quantitative and qualitative measures to understand and improve the customer journey
- Experience in customer segmentation and audience definition
- Familiarity with key tools in the marketing stack, like WordPress, Google Analytics, and ActiveCampaign
- Experience with a variety of paid channels and optimizing towards key conversion goals
- Familiarity with influencer marketing strategies and campaign organization.
- Prior experience managing other marketers or marketing consultants
- Thrives in a fast-paced, high-growth startup environment
- We prefer Denver-based individuals but currently have a partially distributed team and are open to remote work in US time zones.
- Role will report to the Head of Growth, and collaborate with the social media and product team.
- We use agile development framework in 2 week sprint cycles
- Touchpoints are weekly team syncs, daily standups (when appropriate) and as needed 1:1 with relevant team members and founders
Join us. Make a difference in trans lives.
Help us shape the future of gender-affirming care in an environment that encourages you to show up and thrive with us as your authentic self. Reach out to us at firstname.lastname@example.org