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Activation Marketing Manager

Plume is hiring a technical, strategic, collaborative, and culturally competent Customer Activation Manager to help us build the future of gender-affirming healthcare. We’re a community-first brand dedicated to making gender-affirming healthcare accessible to every person who seeks it. Our first project is a direct-to-consumer gender-affirming hormone therapy service for patients seeking Estrogen and Testosterone.

Plume is a passion-fueled, mission-driven company that is trans-founded and focused on radically increasing access to medication and products for the trans-community, supporting a bold, authentic and healthy lifestyle. Our vision is to transform healthcare for every trans-life and our first project is to make gender-affirming hormone therapy easily accessible via a smartphone in every state of the US.

We have received seed funding from top-tier venture funds and are rapidly expanding: we now are available to over 1 million trans individuals and have built a team that is over 50% trans. We want heart-forward awesomely talented teammates to join us on our journey. We are intentional about hiring queer/trans individuals to make this an organization by and for queer/trans folks but we are open to all applications.

This work is deeply personal and heart-driven, and we want teammates who, above all else, care. For the right people, we are a rare opportunity to do well by doing good. We offer an affirming, trans and queer-friendly, culturally inclusive work environment filled with purpose and occasional silliness.

Responsibilities
  • Manage Plume’s email channel and website chat bot to drive growth and engagement, handling customer communications and driving strategy for customer journey from sign-up to download
  • Collaborate with Product to ensure consistency in customer messaging and experience
  • Execute on email communications and automations & Create and manage weekly reports of email success
  • Manage email mailing lists and inform customer segmentation strategies to drive engagement and conversion
  • Analyze performance and iterate on results to improve outcomes
  • Work closely with other marketing channels to ensure messaging is consistent 
  • Create internal processes for email to ensure success and efficiency
  • Ensure best email practices and privacy policies are being followed
  • Create and maintain automations and processes to ensure efficiency in communications and messaging
  • Manage the technical setup and communications for key marketing activities including: event automations, referral program automations, market launch campaigns, product launches, focusing on testing and user experience across channels
  • Occasionally collaborate on wider customer/community messaging, including chat moderation of live events and technical support

Requirements

  • Proven work experience as an Email Marketing Manager, Customer Success Manager, Sales Automation Manager, Solutions Consultant
  • Understanding of D2C marketing, CRM, customer journey, and user experience 
  • Team player, ability to work with different people and prioritize 
  • Flexible and fast learner with an opinion 
  • Excellent communication skills and project management skills
  • Multitasking and analytical skills

Growth Opportunities

  • Build a deep understanding of technical marketing infrastructure across multiple enterprise technologies and eventually help to evaluate shifts
  • Build tagging and utm management programs
  • Expand into lifecycle marketing tactics and strategies

Team Details:

  • We prefer Denver-based individuals but currently have a partially distributed team and are open to remote work in US time zones.
  • Role will report to the Digital Marketing & Community Manager and collaborate with all parties across the team
  • We use agile development framework in 2 week sprint cycles
  • Touchpoints are weekly team syncs, daily standups (when appropriate) and as needed 1:1 with relevant team members and founders

Join us. Make a difference in trans lives.

Help us shape the future of gender-affirming care in an environment that encourages you to show up and thrive with us as your authentic self. Reach out to us at careers@getplume.co

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